We promise to be a kinder kind of company.

  • We swear to be as clean as possible without sacrificing effectiveness. That goes for our ingredients and our language.
  • We promise to give proven health products a makeover with clean, plant-based, inactive ingredients that we feel good about giving our own kiddos. And we’re doing our darndest to make these kinds of options available to every family.
  • We use proven science to make kids’ health products without unnecessary artificial sweeteners, colors or flavors. So you can bet the farm our formulas are at least as effective as leading national brands.
  • We are 100% judgment free. No mom or dad guilt here. We support all parents’ choices in finding what works best for their own families.
  • We cross our hearts that every company decision we make is guided by the special kind of love every parent has for their kids.